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Privacy Statement for the AllUnity Website (Art. 13 GDPR)
1. Introduction
This Privacy Statement from the AllUnity GmbH, describes the manner in which we collect and process personal data about you when visiting our website at https://allunity.com/ (“website”). We process your personal data in accordance with the statutory provisions, in particular the EU General Data Protection Regulation (EU) 2016/679 (“GDPR“), the German Data Protection Act (Bundesdatenschutzgesetz, “BDSG“) and the German Telecommunications Digital Services Data Protection Act (“TDDDG”). Please read the below carefully. Personal data refers to any information relating to an identified or identifiable natural person (“data subject“) , such as our website visitors, and may include their name, contact details or technical identifiers.
2. Name and contact information of the controller
The controller within the meaning of the GDPR is:
AllUnity GmbH
Sandweg 94 (Building C)
60316 Frankfurt am Main
tel.: +49 (0) 69 944 123 59
e-mail: support@allunity.com
(hereinafter referred to as „AllUnity“, „we“ or „us“)
3. Name and contact information of the Data Protection Officer (DPO)
You can contact our external Data Protection Officer (DPO) as follows:
Sven Lindenlauf
eyeDsec Information Security GmbH
e-mail: dataprivacy@allunity.com
Any data subject can contact our DPO directly at any time with any questions or suggestions regarding data protection.
4. Processing of your personal data
When you simply visit the website, we do not collect any personal data (subject to the further information in this Privacy Statement), with the exception of the data that your browser automatically transmits, in particular to enable you to visit the website. This includes, for example
The aforementioned processing of personal data is generally carried out for the purpose of enabling the use of the website (establishing a stable connection) or to improve the attractiveness and usability of the website and, if necessary, to recognize technical problems and malfunctions on the website at an early stage.
The aforementioned data will only be temporarily stored in server log files for as long as it is required for the aforementioned purposes and to maintain and improve the security and stability of our IT systems over a period of 7 days. After seven days at the latest, the data is anonymized by shortening the IP address at domain level so that it is no longer possible to establish a reference to the individual user.
Insofar as the processing of the aforementioned data involves personal data, the corresponding processing of this data is based on Art. 6 (1) lit. f) GDPR (legitimate interest). The specific legitimate interest results from the aforementioned purposes.
In the course of this data processing, the above-mentioned data may also be transmitted to our hosting service provider. AlUnity.com is hosted by WP Engine in UK and EU. WP Engine adheres to all regulation relating to data privacy and data transfer. Information on WP Engine’s Security Environment can be found here: https://wpengine.com/support/wp-engines-security-environment/#Security_Process_FAQs
The service provider is used to provide the website and ensure its permanent and secure availability. A corresponding data processing contract has been concluded with the hosting provider, which obliges the service provider to comply with the relevant data protection regulations and guarantees a uniform level of data protection.
If you contact us via the contact options provided on the website (e-mail addresses, telephone numbers, contact form, etc.), the personal data you provide in this context (such as your name, e-mail address, company name, etc.) will be processed in order to answer your inquiry. All data that you provide to us via any contact form on this Website are transferred between your browser and our servers in encrypted form.
The legal basis for the processing of the aforementioned personal data is Art. 6 (1) lit. f) GDPR (legitimate interests). The specific legitimate interest arises from the fact that the action desired by the user (here: answering an inquiry) can only be carried out through appropriate data processing. If the contact is aimed at the conclusion or termination of a contract, the legal basis for the processing is (additionally) Art. 6 (1) lit. b) GDPR (fulfillment of contract or pre-contractual measures). Insofar as we process your data on the basis of a legal obligation, the legal basis is Art. 6(1) lit. c) GDPR.
Your personal data will be stored in this context until the purpose of processing expires (regularly after the inquiry has been answered), provided that there are no statutory retention obligations to the contrary or a legitimate interest in longer storage. In such cases, we will restrict the processing if there are any applicable legal retention obligations, in particular where federal German laws require us to store our electronic correspondence containing commercial letters and other business and/or tax-related documents for a period of up to six or ten years (see, § 147 of the German Tax Code (AO), § 257 of the German Commercial Code (HGB)).
4.3. Data processing by joining the waiting list
If you join our waiting list via the form provided on the website (https://allunity.com/waitlist/), the personal data you provide in this context (such as your name, e-mail address, company name, etc.) will be processed in order to add you to our waiting list. We will then use this data to contact you for the coordination of a possible business relationship. All data that you provide to us via any contact form on this Website are transferred between your browser and our servers in encrypted form.
The legal basis for the processing is Art. 6 (1) lit. b) GDPR (fulfillment of contract or pre-contractual measures), as the provision of your personal data is aimed at the conclusion of a contract with us. Insofar as we process your data on the basis of a legal obligation, the legal basis is Art. 6(1) lit. c) GDPR.
Your personal data will be stored in this context until the purpose of processing expires (regularly after a business relationship has been concluded or ruled out), provided that there are no statutory retention obligations to the contrary or a legitimate interest in longer storage. In such cases, we will restrict the processing if there are any applicable legal retention obligations, in particular where federal German laws require us to store our electronic correspondence containing commercial letters and other business and/or tax-related documents for a period of up to six or ten years (see, § 147 of the German Tax Code (AO), § 257 of the German Commercial Code (HGB)).
4.4 Data processing through Cookies
The website partly uses so-called „cookies“. Cookies are small text files that are stored on your computer and saved by your browser.
We use so-called session cookies to recognize that you have already visited individual pages of our website. Session cookies are only stored for the duration of your access to the website and are automatically deleted when you close your browser or leave the website. Cookies may store certain information such as your IP address, information about the content you view, information about the content you provide so that you do not have to re-enter it each time you visit our website, and your preferences and settings. Cookies also help us provide you with customized content, speed navigation through our website, and allow us to learn about your visit and your use of online services. Cookies may store certain information such as your IP address, information about the content you view, information about the content you provide so that you do not have to re-enter it each time you visit our website, and your preferences and settings. Cookies also help us provide you with customized content, speed navigation through our website, and allow us to learn about your visit and your use of online services.
Our cookies are primarily used to carry out an electronic communication process or to provide certain functions you have requested. The legal basis for the corresponding processing of personal data is Art. 6 (1) lit. f) GDPR (legitimate interest), as well as § 25 (2) TDDDG, insofar as the cookies concerned are technically necessary for the provision of the services you have requested. The specific legitimate interest arises from the above-mentioned purposes, in particular the optimization of website use:
Cookie Name | Host | Purpose/Description | Source Domain | Storage Period |
elementor | CookieYes | The website’s WordPress theme uses this cookie. It allows the website owner to implement or change the website’s content in real-time. | Third Party | Never Expires |
wpEmojiSettingsSupports | CookieYes | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. | Third Party | Session |
__cf_bm | CookieYes | This cookie is used to support Cloudflare Bot Management. | Third Party | 1 hour |
_cfuvid | CookieYes | This cookie is set to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services | Third Party | Session |
If the cookies used are not to be classified as technically necessary, we will obtain your consent for this in accordance with Art. 6 (1) lit. a) GDPR in conjunction with § 25 (1) TDDDG. You always have the option of revoking your consent at any time with effect for the future, by simply adjusting your consent preferences via the icon in the bottom left corner of this website.
As a rule, you can configure your browser so that no cookies are stored or a message always appears before a new cookie is created. However, deactivating cookies may mean that you cannot (fully) use all the functions of our website. Insofar as other cookies or cookie-like tools (e.g. tools for analyzing your surfing behavior) are used on or in connection with the website, these are dealt with separately below.
5 Tools and Tracking
5.1 CookieYes
In order to obtain your consent to the storage of certain cookies on your end device and to document them in accordance with data protection regulations, we use the consent management tool “CookieYes” by CookieYes Limited of 3 Warren Yard Warren Park, Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom.
When you access our website, the following data is transmitted to CookieYes: Your consent or the revocation of your consent to the setting of cookies, a cookie set by CookieYes in your browser, type and version of your browser, information about your end device, the time of your visit to our website and your IP address in anonymized form. The collection of the IP address does not allow any personal reference due to the anonymization and serves the sole purpose of proving the consent given.
Detailed information on the purpose of data collection and Cokkieyes’ privacy policy can be found at: https://www.cookieyes.com/privacy-policy/
We use CookieYes as part of our legal obligation pursuant to Art. 6 (1) lit. c) GDPR and thus also our legitimate interest pursuant to Art. 6 (1) lit. f) GDPR. The retention period of the abovementioned personal data processed through the use of CookieYes is dependent on the specific tool you have consented to (see tool descriptions below and cookie descriptions under section 4.4 of this Privacy statement. You alway have the option of revoking any previously given consent for any tool at any time with effect for the future, by simply adjusting your consent preferences via the icon in the bottom left corner of this website.
As a result of the UK’s withdrawal from the European Union, the GDPR is no longer applicable to the transfer of data there. However, the European Commission has decided on the basis of Art. 45 GDPR that the UK offers an adequate level of protection compared to the GDPR. The transfer of data there is therefore permissible. You can view the decision here (download): https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32021D1772
You can find out more about the data processed through the use of CookieYes in the privacy policy at https://www.cookieyes.com/privacy-policy/
5.2 Google Analytics
If you give your consent via our consent-tool in accordance with Art. 6 (1) lit. a) GDPR in conjunction with § 25 (1) TDDDG when visiting the website, we use Google Analytics to analyze your user behavior. Google Analytics is a web analysis service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (“Google”). Google Analytics uses cookies, which are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transmitted to a Google server and stored there. This server may also be located in the USA.
However, since we have activated IP anonymization on the website, your IP address will be shortened by Google within member states of the European Union or in other states of the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website in order to compile reports on website activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies (after giving your consent) by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of the website to their full extent. You also have the option of revoking your consent at any time with effect for the future, by simply adjusting your consent preferences via the icon in the bottom left corner of this website.
Further information on Google Analytics can be found here:
https://marketingwebsite.google.com/about/analytics/terms/us/ & https://policies.google.com/privacy
We have concluded a data processing agreement with Google. We have also concluded the European Commission’s standard data protection clauses (SCC) with Google to safeguard data protection in the event of a possible transfer to a third country (e.g. the USA). Google has also certified itself to the EU-US Data Privacy Framework and has thus undertaken to guarantee a level of data protection that is equivalent to the level of data protection in the EU.
5.3 HubSpot
We are using HubSpot, Inc., 2 Canal Park, Cambridge, MA 02141 United States of America (“HubSpot”) for our customer relationship management. The information you submit to us via our contact form or our application form for the waiting list will be transferred to HubSpot. The legal basis for this data processing is described under sections 4.2 and 4.3 of this Privacy Statement.
HubSpot processes personal data on our behalf and our instructions in accordance with a data processing agreement (Art. 28 GDPR), which can be found at https://legal.hubspot.com/dpa. In the course of data processing by HubSpot, personal data may be processed outside of the European Union or the European Economic Area, including the United States of America. In this regard we have entered into Standard Contractual Clauses (Module 2: Transfer controller to processor) as appropriate safeguards with HubSpot. You can find a copy of the Standard Contractual Clauses at https://legal.hubspot.com/dpa.
5.4 Google Tag Manager
We use the Google Tag Manager by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”). Google Tag Manager is a tool that enables us to integrate tracking or statistical tools (e.g. Google Analytics) and other technologies on our website. The Google Tag Manager itself does not process any personal user data. It is only used to manage and display the tools integrated via it. Further information on Google Tag Manager can be found at www.google.com/intl/de/tagmanager/faq.html and in Google’s privacy policy: https://policies.google.com/privacy
However, tools and technologies that are implemented on this website via Google Tag Manager might process certain personal user data (such as your IP address), which may also be transferred to Google’s parent company in the United States. Those tools and technologies are, however, only used on the basis of your explicit consent in accordance with Art. 6 (1) lit. a) GDPR and § 25 (1) TDDDG. You always have the option of revoking your consent at any time with effect for the future, by simply adjusting your consent preferences via the icon in the bottom left corner of this website.
We have concluded a data processing agreement with Google. We have also concluded the European Commission’s standard data protection clauses (SCC) with Google to safeguard data protection in the event of a possible transfer to a third country (e.g. the USA). Google has also certified itself to the EU-US Data Privacy Framework and has thus undertaken to guarantee a level of data protection that is equivalent to the level of data protection in the EU.
6. Social Media
We have embedded links to our social media profiles on our website (e.g. LinkedIn and X).
You can recognize these links on the website by the respective social media logos. When you click on one of these logos, you will be redirected to the respective social media platform. In that case, the respective provider usually receives the information that you have visited the website with your IP address. If you are also logged into your respective social media account at the same time, the respective provider may be able to assign the visit to the website to your user account.
Data processing by the respective social media providers is the exclusive responsibility of the respective providers. Further information on the respective data processing.
6.1 LinkedIn
A link-button from LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA is integrated on our website. LinkedIn is a social network that enables users to connect with existing business contacts and make new business contacts.
When you click on the LinkedIn-logo on our website, your browser establishes a direct connection with LinkedIn’s servers. In that case, LinkedIn might receive the information that you have visited the website with your IP address. If you are also logged into your own LinkedIn account at the same time, LinkedIn may be able to assign the visit to the website to your user account.
LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for any data processing on their platform and therefore also for any data protection obligations in this context. The applicable data protection provisions of LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy
6.1 X (Twitter)
A link-button from X Corp., 865 FM 1209, Building 2 Bastrop, TX 78602, USA is integrated on our website. X is a social network that enables users to connect with each other and share text based posts.
When you click on the X-logo on our website, your browser establishes a direct connection with X’s servers. In that case, X might receive the information that you have visited the website with your IP address. If you are also logged into your own X account at the same time, X may be able to assign the visit to the website to your user account.
X Internet Unlimited Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07 Ireland, is responsible for any data processing on their platform and therefore also for any data protection obligations in this context. The applicable data protection provisions of X can be found at https://x.com/en/privacy.
7. Duration of data retention
In principle, we only store your personal data for as long as is necessary to achieve the purposes pursued by us (see section 5). As a rule, this corresponds to the duration of the business relationship and (in addition) the duration of any limitation periods (regularly 3 years in accordance with § 195 of the German Civil Code (BGB)), provided there are no longer retention obligations.
If you give us your explicit consent for further storage of personal data, the data may also be stored for a longer period of time, provided that you do not revoke your consent before this period expires.
Insofar as statutory retention obligations exist, these must be taken into account by us. Statutory retention obligations arise in particular from the German Commercial Code (HGB), the German Fiscal Code (AO) and the German Money Laundering Act (GwG). The retention periods specified there are between 5 and 10 years and apply, among other things, to data for the identification of customers and business partners for the purpose of the prevention of money laundering and terrorist financing in accordance with the dure diligence obligations under the GwG as well as tax and payment-related data and operational communication (business and commercial letters).
Insofar as there are no statutory retention obligations, personal data will be deleted if its further processing is no longer required for the above-mentioned purposes. However, in the event of a possible legal dispute, your personal data may also be processed for longer for the purpose of asserting or defending legal claims, provided that your data is required for this purpose.
In addition, other deviating retention and deletion periods may also apply. In these cases, you will be informed separately.
8. Data transfers to third parties
The personal data collected in the course of using the website will not be passed on to third parties or transmitted in any other way without your consent, except in other cases expressly described in this data protection notice.
We may use (technical) service providers who process personal data on our behalf (e.g. IT service providers, hosting service providers, etc.). These service providers process the relevant personal data exclusively in accordance with our instructions (processors). The legal basis for such data processing is generally Art. 6 (1) lit. f) GDPR (legitimate interest; see above for the corresponding legitimate interests). Corresponding data processing agreements have been concluded with the processors used in accordance with Art. 28 GDPR.
We may also disclose your personal data to third parties if we are legally obliged to do so (e.g. at the request of a court or law enforcement agency). The legal basis for such data processing is Art. 6 (1) lit. c) GDPR (legal obligation).
As a rule, data is not transferred to a country outside the European Union or the European Economic Area (so-called third country). Should your personal data nevertheless be transferred to a third country in individual cases, we will implement appropriate safeguards to ensure an adequate level of protection for your data.
9. Rights of the data subject
In accordance with Art. 15 GDPR, you have the right to receive information about the personal data stored about you. You also have the right to receive a copy of your personal data processed by us and, in the event of a data transfer to a third country, the right to be informed of the appropriate safeguards implemented by us to ensure data security.
If we process incorrect personal data about you, you have the right to have this data corrected in accordance with Art. 16 GDPR. In addition, you have the right to have incomplete personal data completed by us.
If the legal requirements are met, you can also request the deletion (Art. 17 GDPR) or restriction (Art. 18 GDPR) of the processing of your personal data.
In accordance with Art. 20 GDPR, you can assert the right to data portability for data that is processed automatically on the basis of your consent or a contract with us. In this case, we are obliged to hand over the personal data concerned in a structured, commonly used and machine-readable format.
In the case of data processing that we carry out on the basis of a legitimate interest, you have the right to object to the data processing (Art. 21 GDPR). In this case, we may no longer process the data concerned unless there are compelling legitimate grounds for further processing that outweigh your interests.
If you have given your consent to the processing of personal data, you can revoke your consent at any time and without giving reasons with effect for the future. Any data processing that has already taken place up to that point on the basis of this consent remains unaffected by the revocation.
You can assert these rights against us using the contact details given above. However, you also have the right to complain about the processing of personal data by us directly to a data protection supervisory authority of your choice.
10. Security of your personal data
We use suitable technical and organizational means to protect the data you transmit to us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. For example, our employees and all persons acting under our supervision are obliged to comply with data protection laws and to treat personal data confidentially. To protect the personal data of our users, we also use a secure online transmission protocol known as “Transport Layer Security” (TLS) transmission. You can recognize this by a final “s” appended to the URL (“https://”) or a closed lock symbol in your browser. Clicking on the symbol provides you with further information about the TLS certificate used. Symbols and explanations may vary according to the browser you are using. TLS encryption ensures the encrypted and complete transmission of your data. Our security measures are continuously monitored and improved in line with technological developments and organizational possibilities.
11. Further information
In principle, there is no (legal) obligation to provide your personal data. However, when using the website, we must collect at least the personal data that is required for the provision of the website or that we are legally obliged to collect. If this data is not provided, we may not be able to provide the website. Automated decision-making based on your processed personal data (including profiling) does not take place.
12. Changes to this Privacy Statement
New legal requirements, corporate decisions or technical developments may lead to changes to this Notice and require us to adapt this Notice accordingly. You will always find the current version on our Website. Please note that external links to third-party websites or their contact information may change over time. If you find any information that is outdated, please let us know.
